New-product development does not always go as planned, and one such example is Amae, an insurance offering co-developed by RGA in Mexico. This article outlines the hurdles to launching this pioneering diabetes product that was once thought to be a moonshot solution. They explain how the experience provided valuable insights into how to successfully introduce new products in Latin America and how it may help others in the industry avoid similar obstacles to success.

Learning from Obstacles: Three lessons from a digital-first diabetes insurance product in Mexico
by Jesús Spinola Grandio Yazmín Luna