The complexity of information in the life insurance sales journey poses significant challenges to industry growth. Past attempts to simply the process often resulted in increasing this complexity. Behavioral science offers a solution.
In collaboration with the Society of Actuaries Research Institute, RGA’s Behavioral Science team recently designed two experiments to explore how behavioral science techniques can boost customer comprehension, and the exploration yielded several innovative approaches. Rosmery Cruz, Executive Director, Behavioral Data Science Risk and Behavioral Science, summarizes the results of the research.
