Media Behavioural Economics

Behavioural Economics

uploaded July 3, 2019 Views: 736 Comments: 0 Favorite: 1 CPD
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Behavioral science helps insurers create products, policies and communications based on how people really do think and behave rather than how we think they should think and behave. In this webcast, Matt Battersby explains the key principles of behavioral science and how it is being used to tackle some of the insurance industry’s greatest challenge.

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