With 35+ years’ experience in the life, pensions and investments industry, Cathal O'Toole has a range of knowledge covering customer service, marketing, distribution, strategic partnership management and product development. Cathal has worked in many market facing roles, either directly to customers or through Brokers, Banking partners or Direct sales. He is passionate about the benefits that our industry’s products and services bring to customers. He believes the core advice that enables product purchase is the key to improving customer outcomes. Cathal is Director of Products and Propositions in Irish Life Advice Solutions. He leads a team that is focused on ensuring the current offerings are best in class while looking for opportunities to develop new products, propositions or services that will solve customer problems and support our distribution partners.